Edinburgh Gold label explained
All too often in today's busy society, we are guilty of looking at things but not really seeing them. So whilst many of you will have tried our delicious core beers, the awesome Edinburgh-themed artwork on the bottles labels may have escaped you.
We are going to bring our labels to life by releasing cool facts about the characters, people and landmarks on our core range of bottles: Edinburgh Gold, Hollyrood, Embra and St Giles.
In the meantime, next time you are enjoying a cold one, why not have a nosey at the bottle and see who or what you can spot? Great conversation starter in a pub...
First up... Edinburgh Gold, our 4.8% Golden Ale
Whilst Edinburgh Gold is aptly named due to being a golden ale, there is also a sneaky double entendre here. HMS Edinburgh was a light cruiser of the Royal Navy, which served during WW2. She saw a great deal of combat service, especially in the North and Artic seas. But... Disaster struck! She was hit by a German torpedo in 1942 whilst carrying 465 gold bricks worth £1.5m sterling back to the UK. Today worth £63m.
On the 15th of September 1981, diver John Rossier found the first bar of gold. By the 7th of October, when bad weather forced the cessation of the diving operation, 431 of the 465 bricks had been recovered. The bullion recovery project created a world record in dee diving which still stands. A further 29 bars were brought up in 1986 bringing the total to 460, leaving five unaccounted for.
Pretty cool, right?!?
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